Staffan is an outspoken supporter of the European tech ecosystem who has been in the venture industry for more than 20 years. Before founding Creandum in 2003 he was Founder and Managing Partner at Startupfactory, the first venture investor globally exclusively focused on investments in mobile internet, with backing from among others Softbank and Investor AB. In addition, Staffan has extensive management experience from IKEA, Procter & Gamble, and McKinsey & Company. At Creandum, Staffan has a particular focus on enterprise products and services. His early-stage backings include Bolt, Epidemic Sound, and Klaus.